
Business Philosophy & Style
Building new ventures, running businesses and managing family affairs requires total commitment, personally and professionally, which is why, after years in the corporate world, in start-ups, and in seed-stage financing, my personal and professional lives are completely converged. What I like to do personally and professionally, what I think about, and how I spend my time, all run together, by intention.
Part of what I do, now, is to manage the business end of my wife’s (she’s the gifted one) well established and successful pediatric dentistry practice, in Los Angeles. The practice is highly specialized, focusing on early and optimal oral and whole-body health and development, via an integrative and multidisciplinary approach. I also serve as trustee and advisor for a number of family trusts, with assets including investment portfolios, business holdings and real estate.
The “other part” of what I do (actually, everything that I do blends together, synergistically) is to share decades of knowledge and experience, from the corporate world, from start-ups, from seed-stage finance, and from healthcare, to help other professionals to reach their goals.
I help my clients to see opportunities, solve problems, and take action. My perspective and my style of operating draw upon my professional background and domain expertise in research-based, science and technology-driven, knowledge-intensive industries and professions. From a practical perspective, I provide useful and actionable feedback, suggestions, guidance, referrals, and ideas for further investigation, as well as hands-on assistance, when and where it’s needed.
That’s all there is to it. No steep learning curves. No dancing around. No risk. No obligations. Just productive interaction (in person, by phone, online, e-mail, text; even scribbled on paper; whatever makes sense), when you need it, without complications.

Consulting, Advisory Work and Trusteeship
It’s what I do, by choice, after years of starting, funding, managing and leading companies. Now, it’s your turn, and I will listen intently and share my thoughts as we discuss your objectives, your strategy, your challenges, and your opportunities.
Clients appreciate my wide breadth of knowledge, my domain expertise, my holistic approach to analyzing business problems and opportunities, and my candid, conversational style of communication.
As a family trustee, I offer knowledge about how to initiate and coordinate the activities of trust and estate attorneys, wealth managers and tax advisors in a professional, well coordinated manner. I am also finely attuned to the issues and sensitivities involved in preparing families for intergenerational transistions.
Editing, Proofreading and Critiquing.
I read a lot. I like words. I like wordplay. I can write. I can also review, pick apart, correct and polish what other people write, while understanding the content and the intended audience. Science and technology. Medicine and dentistry. Academic stuff. Business stuff. Scholarly stuff. Special interest stuff. Your stuff.

edi. ermes s.r.l.

Gefen Publishing House

William Morrow
How Much Does it Cost?
Actually, the important question is, what makes sense, given the topic at hand, the nature of the work, the required time commitment, and the expectations? My consulting and advisory work tends to be project-oriented and fee-based. My trustee rates are determined by the market and the terms of specific trusts. My rates for editing and proofreading follow industry standards that you can easily verify online, although my review of written material would likely include a consultative component as well.